5 ms·

There's no reason that a rival company couldn't fake negative reviews though. I'm sure it's common already.

• drakaal 13y ago
  They do. Storage Facilities more than restaurants.
• AJ007 13y ago
  Visually looking at the ratings curve can be a good indicator. Its the reviewers who need to be reviewed. Or, in a true social sense trusted reviewers should be followed and the rest ignored.
  • woebtz 13y ago
    When my friend's mother opened her restaurant in Koreatown, they received, amongst other welcome-to-the-neighborhoods: phantom Yelp reviews (describing tickets and events that never occurred) and a string of big table reservations (no shows). One such "review" complaining about a rat infestation was written by a then Yelp Elite member rather than an obvious sockpuppet. Who can you trust when even trust is gamed?
  • dsuth 13y ago
    What happens when a trusted reviewer gets recognised as such, and starts getting offers to do faked reviews for cash? This is a classic example in other mediums, eg. radio. Trust is a double-edged sword.