4 ms·

How does iTunes do it? They're doing $0.99 payments all the time.

• notatoad 13y ago
  probably some combination of - charging a 30% processing fee - taking a loss on small payments - bundling charges whenever possible - encouraging people to buy itunes gift cards - being big enough to negotiate better rates than normal people can.
• deleted 13y ago
  [deleted]
• pbreit 13y ago
  Apple aggregates to a great extent but I think could go much further. It only bundles up purchases over several days or perhaps a week. Since it's minimum fee is $0.30 (30% of $0.99) it just about breaks even on single song purchases. But Apple would be fine with the whole App/iTunes Store being a break-even proposition since it has consistently stated that its interest is in the hardware sales.