> Worse yet, they first lured people in by releasing an awesome app (gtalk) killing most of the competition and then changed it to "Google way of doing web" wit

> Worse yet, they first lured people in by releasing an awesome app (gtalk) killing most of the competition and then changed it to "Google way of doing web" without asking anybody and with competition already (almost) dead. I believe you could call this "Embrace, extend, extinguish"?