Agreed, book publishers need to work on their marketing and sales. If they were able to target their audience more directly and efficiently, they wouldn't need

Agreed, book publishers need to work on their marketing and sales. If they were able to target their audience more directly and efficiently, they wouldn't need to rely on Amazon. No Starch Press (nostarchpress.com) did a fine job selling "Learn You Some Erlang for Great Good!" (and their other programming titles) without Amazon.com