3 ms·

Amazing how all of the subtle changes make it look like a kid's toy.

• jrockway 13y ago
  Not really. The current flat design fad will look tired in a few years too. (I'm going to do a dance in the street when the designers finally get tired of Helvetica Light.) What's really interesting is that the link to Amazon in 1998 looks basically like Amazon today. There's one site that hasn't really changed at all in 15 years; instead of switching fonts around, they built fulfillment warehouses instead. Interesting when you look back into the past.
  • LukeWalsh 13y ago
    I completely agree. I think it's amazing how our perception slowly shifts over time, until things that seemed high tech turn antiquated simply because we were overexposed to a certain font.