A better comparison might be Burning Man. About which pretty much "everyone" also says [it's] something you have to dive into, and they are something you need

A better comparison might be Burning Man. About which pretty much "everyone" also says [it's] something you have to dive into, and they are something you need to take the leap, and experience it for yourself. It doesn’t matter how much you try to tell someone who hasn’t experienced [Burning Man] before, they won’t get it. "Everyone" meaning of course... people who are into that sort of thing. Those who aren't, maybe not so much. But it's kind of condescending and presumptuous to assert that those who'd rather pass just "won't get it" because they don't particularly feel like "diving into it."