The marketing funnel is breaking at the top because you are asking for my email in exchange for a chapter of your book, which is unfair because I don't even kno

The marketing funnel is breaking at the top because you are asking for my email in exchange for a chapter of your book, which is unfair because I don't even know you and all of a sudden you're going to learn a lot about me. Remember Godin's Permission Marketing. Make the product your hero. Right now it's tucked away at the very bottom behind a paywall (I pay with my email). Let me read your free chapter right away, no string attached. Then you can start selling to me. Quickest fix though is just to move that 'For a Free Chapter Join our Newsletter' call-to-action to the very top. Check your analytics after that and I bet you conversions will improve drastically. I would even go so far as to just make the whole page a free chapter and having the newsletter call to action and that's it. You can start selling the book in the newsletter, which is far more likely to drive a sale (engaged prospects) rather than fly-by lurkers.