Good info - thanks for starting this. I'm along for the ride of it (i.e. watching this thread for good info). I've self-published a book years ago and my only "

Good info - thanks for starting this. I'm along for the ride of it (i.e. watching this thread for good info). I've self-published a book years ago and my only "marketing" was listing it on Amazon. That was in 2008 IIRC and, for me, the PIA of formatting the e-book for the various formats was just so much work that I've not written another. When I look at your list, I see a lot of things that I'd put in the "publicity" category rather than in the pure "marketing". Both are good, but there's a time and place for each. Maybe you were just doing what amounts to "brand awareness" and expecting the results of "targeted marketing"? I think of "targeted marketing" along the lines of running ads in AdWords, AdSense, on other sites, in other newsletters, etc.