Marketing in the guise of a beta/prototype program. Google seems to have been pretty successful doing with Glass and I'm sure there were prior examples. In any

Marketing in the guise of a beta/prototype program. Google seems to have been pretty successful doing with Glass and I'm sure there were prior examples. In any case, I'm pretty much guaranteed to buy the finished product. What little gaming I've done for the past 4 years or so has been almost exclusively via Steam.