I don't agree with the author of the article when he writes that we don't need another search engine. We definitely need alternative search engines here because

I don't agree with the author of the article when he writes that we don't need another search engine. We definitely need alternative search engines here because the quasi total control and monopole on the information funnelled to nearly all internet users is a very serious problem. This is too much power in the hands of one player. In addition to the incredible amount of knowledge it has on everyones searches and thus interests and works, it is in a position that would make it possible to totally bias and corrupt the perception a user can have on knowledge published on the web. There is also room for improvement in the "experience" provided by google. But I fully agree with the authors on the evaluation on the Bing stuff. My experience of bing, by comparing search results on the scientific topic I'm working on, where disappointing. Microsoft results appeared to be highly biased toward particular scientific institutions which, I have heard, have some research partnerships with Microsoft. An advertisement campaign may catch attention, but it won't change the experience perception. A very good point of the article author.