On the other hand, the same could be said about the phone... A major personality device. Imagine the 80s exec on his office phone behind the leather desk. The

On the other hand, the same could be said about the phone... A major personality device. Imagine the 80s exec on his office phone behind the leather desk. The power player in the early 90s in a "CAR phone". The suburbanite with the really long cord so he/she can use the phone anywhere in the living room/kitchen vicinity. etc. All of these were replaced by mobile phones which also become diversified as personality brands. The same will no doubt happen with self driven cars. So let's look for what the equivalent of the pickup, mustang, or prius will be in the self-driven era. My prediction: - Mustang will be fast looking, but self-driven. With a manual option (for driving on a track some place) - Pickup will be strong looking, but self-driven and with a manual mode expected to be used a lot - Prius will be small and utilitarian looking, without much expectation to be manually driven