This is a common refrain for all of the articles published in this column. They also made like 10 variations or so of the same article about Hadoop, Dremel and

This is a common refrain for all of the articles published in this column. They also made like 10 variations or so of the same article about Hadoop, Dremel and related software without actually explaining anything of value about the platform. I guess the audience is whoever gets to see the ads.