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Also related to the ads, does anyone have some marketing distillation of why they always use the words "weird trick"? Weird trick for weight loss, weird trick f
by richardjs 13y ago
Also related to the ads, does anyone have some marketing distillation of why they always use the words "weird trick"? Weird trick for weight loss, weird trick for language learning, etc.
- pilsetnieks 13y agoThere's an article on Slate about those ads: http://www.slate.com/articles/business/moneybox/2013/07/how_one_weird_trick_conquered_the_internet_what_happens_when_you_click_on.single.html http://www.slate.com/articles/business/moneybox/2013/07/how_... Basically, the trick is "weird" because it's not too positive, so as not to make it sound false and unbelievable, not negative either, and uncommon enough to attract attention and pique interest. Of course, overuse of the technique desensitizes the viewers and it will eventually fall out of favor.
- richardjs 13y agoExactly what I was hoping for. Thanks!