I've had to learn this lesson on multiple failed projects, which is why I finally took the time to write the post. Personally, focusing on distribution is not

I've had to learn this lesson on multiple failed projects, which is why I finally took the time to write the post. Personally, focusing on distribution is not as fun as hacking all day, which I think is how much other technical types feel. I think a 70%/30% split is probably the right way to go. Spend 70% of your day building, and the last 30% writing blog posts. I find the act of writing very cathartic, with it usually clearing my head and allowing me to remain focused on the grander vision.