This is why: 1. You should spend more time designing (away from the computer) so that you find a _problem_ and then come up with a reasonable solution. Instead

This is why: 1. You should spend more time designing (away from the computer) so that you find a _problem_ and then come up with a reasonable solution. Instead of putting together a list of features. (see Rich Hickey's talk "Hammock-driven development"). 2. Think of the sum you're going to charge for your consulting and then multiply it by 4 and charge that because you have to take risk and other factors into account.