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I'm glad I'm not the only one to see that! OT, but does anyone know if these adverts actually make money?

• richardjs 13y ago
  Also related to the ads, does anyone have some marketing distillation of why they always use the words "weird trick"? Weird trick for weight loss, weird trick for language learning, etc.
  • pilsetnieks 13y ago
    There's an article on Slate about those ads: http://www.slate.com/articles/business/moneybox/2013/07/how_one_weird_trick_conquered_the_internet_what_happens_when_you_click_on.single.html http://www.slate.com/articles/business/moneybox/2013/07/how_... Basically, the trick is "weird" because it's not too positive, so as not to make it sound false and unbelievable, not negative either, and uncommon enough to attract attention and pique interest. Of course, overuse of the technique desensitizes the viewers and it will eventually fall out of favor.
    • richardjs 13y ago
      Exactly what I was hoping for. Thanks!
• ameoba 13y ago
  Don't know if they actually make money but their costs are minimal. Those are the bottom of the barrel ads that ad networks serve up when nobody else actually wants to pay for the impression - either because a site is crap or because there's not enough info to target anything more profitable at you.