Which leads to "putting out fires" syndrome ... preventative care is often more cost effective than emergency care, but people don't like the idea of giving fre

Which leads to "putting out fires" syndrome ... preventative care is often more cost effective than emergency care, but people don't like the idea of giving free preventative care in a capitalist society. So they spend more on emergency care. Which is another problem with treating healthcare as a business: the better you are at it, the less often your customers return.