This is spot on. If you make it easy to legitimately acquire, I will legitimately acquire it. I don't "watch TV" in the sense that I allocate time for TV-view

This is spot on. If you make it easy to legitimately acquire, I will legitimately acquire it. I don't "watch TV" in the sense that I allocate time for TV-viewing and then find the best thing available. If I want to watch something, I will find it in the most convenient way possible. If you have a pay service that is super convenient, guess what? It's an easy choice to pay $2.99 and watch it _now_ rather than to search torrent sites, wait some time to download it, hope that I got a legitimate copy, hope that I don't get harassed by my ISP, etc. If it takes an hour to download a movie, well... I'd give $3 for that hour, any day.