Hi. I ran a small service business with some expensive ass keywords. Adwords was a fantastic customer acquisition tool for me and, in the early stage, drove 80

Hi. I ran a small service business with some expensive ass keywords. Adwords was a fantastic customer acquisition tool for me and, in the early stage, drove 80%+ of my business for a relatively small cost of acquisition compared to traditional channels like direct mail. In fact, there is an entire industry dedicated to helping SMEs build and optimize their SEM. I can't remember the numbers exactly, but they make up a sizeable portion of Google adwords revenue. So I'm going to go out on a limb here and say that you and the google conspironuts that are crawling all over this thread have no idea what you're talking about.