I have to agree with you on that. I was really looking forward to iOS 7 being a step forward in that regard, but it's as bubbly as anything else, and inconsiste

I have to agree with you on that. I was really looking forward to iOS 7 being a step forward in that regard, but it's as bubbly as anything else, and inconsistent to boot. At least Helvetica is nice and neutral. I think the word for all of this is kitsch.