Nah, I think this is how Google is trying to make it less visible how they rank and what people search for. If you consider how Bing is gaining ground and that

Nah, I think this is how Google is trying to make it less visible how they rank and what people search for. If you consider how Bing is gaining ground and that Yahoo may be inclined to build their own search engine and that such competitors can legitimately get Google based data from other sources easily by buying it, you'll want to hold your trade secrets close to the chest.