So, if something ever happens to any of y'all at the hands of the agent of a multi-billion dollar company and for whatever reason you really, really want someon

So, if something ever happens to any of y'all at the hands of the agent of a multi-billion dollar company and for whatever reason you really, really want someone to apologize in such a way that you're sure an actual human is involved, I would not suggest blogging or tweeting about it. (Desiderata may be different if you are a social media consultant.) Instead, write a short, professional letter the CEO. Briefly outline the facts and ask for exactly your desired resolution. Send it to the Office of the President or Investor Relations [+]. You can generally find their exact title and postal address in a few minutes of Googling. You have a really good chance of getting that paper letter opened and read by an executive's secretary, then forwarded to the VP of $RELEVANT_DEPARTMENT with the note "Bob would appreciate if you resolved this." I used to draft these letters for folks (weird hobby, I know), and they were routinely effective at Fortune 500 banks, insurance companies, airlines, etc. [+ The words "I am a shareholder of $COMPANY and ..." excuse almost any communication to Investor Relations. IR are typically fairly high up on the org chart, have few day-to-day responsibilities, and are institutionally biased to making investors ecstatically happy as opposed to e.g. prioritizing calls-handled-per-hour. If you feel you're not actually a shareholder of $COMPANY, consider whether you beneficially own any of it through e.g. a mutual fund or ETF in your IRA. The answer is "probably" (and you certainly should, but that's another post), and yep, that counts in every way that matters.]