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Want press? Leverage your relationships with the press and tech bloggers. Sounds fantastic; but, what if you don't have any relationships with the press?
by kaa2102 13y ago
Want press? Leverage your relationships with the press and tech bloggers. Sounds fantastic; but, what if you don't have any relationships with the press?
- beat 13y agoCold calling, then. Offer them a story and see if they bite.
- ohjeez 13y agoGet to know us, then. That doesn't mean you have to schmooze with us or, god forbid, do cold-calls. (Really, that doesn't work.) But follow us on Twitter or Google+. Comment on what we write, even (especially) when it isn't about your product category. (You can like a cat video, y'know. Or tell me about one.) Let me get to know you as a person, and then when you send me a note telling me about your imminent launch, you aren't a stranger asking for something.