This is a good writeup. In general, this type of mindset is important, especially for company founders. It's not so much "PR" or "sales" or "marketing", but mo

This is a good writeup. In general, this type of mindset is important, especially for company founders. It's not so much "PR" or "sales" or "marketing", but more about understanding what's important to the target audience, and explaining why what you're offering is a good fit for what they want. VCs, business partners, employees, customers...they all have a different perspective on the world, and it's hard to be successful in business if you're unable to get your message across.