I was curious what the nature of his art director position was because I was having trouble conceptualizing what field he was in. I assumed since he wasn't bein

I was curious what the nature of his art director position was because I was having trouble conceptualizing what field he was in. I assumed since he wasn't being clear on the point that it was straightforward prints or something, but it was probably t-shirt designs. That partially explains why pop culture and parody were so successful. Clothing is almost a pure signalling mechanism, and signalling relies on (or at least streamlined by) relatability and social cues with viewers. From his home page: > My name is Jimiyo. For the last 8 years I operated as an art director and designer for the apparel industry. I've worked with companies such as Nascar, Threadless, Billabong, Arbor Skateboards, and many more. Until my recent exit, my efforts helped Teefury.com become a successful leading entity in the online shirt-a-day industry by being the sole decision maker on over 1500 designs that were sold over the last 4+ years. Currently I trade stocks and design t-shirts, but am looking to find opportunities in mentoring and teaching others how to achieve a successful and profitable career in the art industry.