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Definitely market positioning is a key factor, but I think the "me, me, me" attitude is also a large part of it. Most start-up founders looking to "raise awaren
by krmmalik 13y ago
Definitely market positioning is a key factor, but I think the "me, me, me" attitude is also a large part of it. Most start-up founders looking to "raise awareness" (as one start-up founder told me) are interested in getting attention for their product rather than providing something of real value to the market. Ultimately when you have a message that has value, it will spread on its own (for the most part).
- selmnoo 13y agoWhat is the typical approach to advertising things that are very new? For example, Twitter. Back to the days when it was starting out it was not really offering a solution or a value... what do you do in this kind of situation?
- krmmalik 13y agoPerhaps we differ on our definition of the term value. Twitter had to have some inherent value right from the get go otherwise it wouldn't have had the ability to capture users. Why would you sign-up to something if it didn't have some sort of value to you even if it was only entertainment through curiosity? Most Start-ups that grow well focus on creating value for a small user base. acquiring a small user base isn't hard. we're only talking 10-50 people. Even your contact list is probably bigger than that. once you've optimised your value proposition, have some social proof and can readily demonstrate your ability to create value for a larger audience, it gets easier. I saw Buffer go through this firsthand (nr enough)