This sounds an awfully lot like: "To be rich all you have to do is make a ton of money and then you can buy whatever you want" -- yes... I absolutely agree, but

This sounds an awfully lot like: "To be rich all you have to do is make a ton of money and then you can buy whatever you want" -- yes... I absolutely agree, but there is an ocean sized gap of potentially company-crippling decisions between "heavily subsidize/give away" and "large enough install base, publishers will follow" :)