High barriers to entry are actually considered a positive for a business. If it's hard to enter, you won't have new competitors casually trying to encroach jus

High barriers to entry are actually considered a positive for a business. If it's hard to enter, you won't have new competitors casually trying to encroach just because margins look attractive. Of course the airlines have issues with barriers to exit too, which come with their own problems. The interesting thing to me is how a vendor is trying to create demand by encouraging the creation of customers. And it's not a new world tech company that's doing this.