Exactly because the iMac is Apple’s main desktop offering for consumers, they need to know who the buyers are. I have no doubt they know exactly what their targ

Exactly because the iMac is Apple’s main desktop offering for consumers, they need to know who the buyers are. I have no doubt they know exactly what their target market is and they’ve described it over and over: – People who want an easy to use computer – People who want a relatively hassle-free experience (good built-in apps, little chance of malware, good support from the manufacturer) – People who value build quality and aesthetics and who are willing to pay for that