This is the Virgin America model in some ways, with affordably comfortable seats and a relatively livestock-free experience. But while customers like it[1], the

This is the Virgin America model in some ways, with affordably comfortable seats and a relatively livestock-free experience. But while customers like it[1], they're only just now turning profits after 6 years of building a fleet and routes[2]. Doing something different in the airline industry takes a lot of upfront time and money - and that's just for parts of the flying experience airlines actually have control over. The closest they get to changing the airport experience is better lounges and staff. 1: http://www.dailymail.co.uk/news/article-2329405/Virgin-America-flies-the-pack-customer-satisfaction.html http://www.dailymail.co.uk/news/article-2329405/Virgin-Ameri... 2: http://www.bizjournals.com/sanfrancisco/news/2013/08/07/eyeing-ipo-virgin-america-says-second.html http://www.bizjournals.com/sanfrancisco/news/2013/08/07/eyei...