> "It isn't hard to replace them. You pull out your iPhone, use the Apple Store App to schedule an appointment, drop off your iMac at the store, go have lunch a

> "It isn't hard to replace them. You pull out your iPhone, use the Apple Store App to schedule an appointment, drop off your iMac at the store, go have lunch at Sbarro and then pick it up and go home." This sounds pretty annoying. Around here that means lugging your giant 27" iMac down the stairs of your walkup, down the stairs of the subway, up the stairs of the subway, and over to the Apple Store. Then doing it all in reverse. Or calling an Uber - either way, inconvenience, cost, and annoyance that seem hardly necessary. What I really want is to be able to sit on my ass, wait for a hard drive to show up at my doorstep (via Amazon, or Apple themselves, I really don't care), and pull a lever/panel and slip the new one in. If you want to play up the "this needs to be fixed NOW" angle, it'd still be cheaper and more pleasant for Apple to send a bike messenger over with a new hard drive from the Apple Store and let me do it without disentangling the iMac from my workstation setup and hauling it. For a company that espouses "it just works", one of these sounds way less annoying than the other.