Why do I have to hate infographics again? Let me counter these four points in basic form: > #4. Most of them focus on form rather than substance That's true

Why do I have to hate infographics again? Let me counter these four points in basic form: > #4. Most of them focus on form rather than substance That's true for anything - a web page design, an iPhone UI, a newspaper ad. "Most" of the stuff out there is always going to be average to below average, and infographics are no different. Normal distribution et al. > #3. One page to tell a story? Really? I'm not expecting to learn the "story" when I look at an infographic, and I accept that it's condensing information for me so that it's easily consumable (when the infographic is good, at least). If I want to see the most Metallica songs played on tour, I'll check out an infographic about it. If I want the history of a particular song, I'll look elsewhere. Infographics aren't supposed to provide the full story, that's what makes them consumable! > #2. Infographics ask too much to your brain See point #4. Pointing to a bad example and treating it like the norm is a very poor way of making a point. >#1. Infographics are not DYI Sure, but here's your opportunity for a startup.