We actually didn't encourage people to choose Macs until very recently, and the ones who have previously made the switch had to fight hard for it internally, si

We actually didn't encourage people to choose Macs until very recently, and the ones who have previously made the switch had to fight hard for it internally, since it requires significant expenditure - we basically ditched £2,500 of equipment for each person. They were just fed up with not being able to use many of our standard internal tools, which were largely built for Mac. Having to debug and adapt each one for a new OS gets old pretty quickly.