This was exactly the rap Apple got when they released a touchscreen phone. Then, when it was released, people grudgingly attributed its superior responsiveness

This was exactly the rap Apple got when they released a touchscreen phone. Then, when it was released, people grudgingly attributed its superior responsiveness to the fact that it used a capacitative touch screen. 4 years later, their major competitor is still introducing improvements (Project Butter) to get their OS/devices in the ballpark of the responsiveness of years old devices. And their touchscreen latency is still markedly superior as shown in benchmarks. I use fewer and fewer of their products, but to me it's shocking how much of Apple's success is still attributed to brand and marketing - I don't know how you could argue that anyone else is the gold standard for hardware/software integration in consumer devices. If anything, their marketing glosses over the exacting level of fit and finish that obviously go into these things.