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This seems like a potentially clever way to grow their customer base.
by heatherph 13y ago
This seems like a potentially clever way to grow their customer base.
- eterm 13y agoThis isn't Boeing starting an airline, it's advice to others starting airlines.
- chrisseaton 13y ago...who would buy airplanes, increasing their customer base.
- mpeg 13y agoI know what you mean, but, just to nitpick, most small airlines will lease the planes
- jacquesm 13y agoFrom people who bought the airplanes...
- jessaustin 13y agoYes, of course, the theory is clear. I still can't help suspecting that this whole "Startup" organization is a boondoggle so somebody's brother-in-law can be a VP in charge of something harmless. At Boeing's scale, purchases (or leases) of new (or at least new enough to affect demand for new) planes by investors who can't hire their own experienced airline executives will necessarily be a drop in the bucket.
- notahacker 13y agoExperienced airline executives often use outside consultants for specific areas of expertise, and national governments have a fondness for starting airlines and purchasing multiple new aircraft. It's probably the only marketing division of Boeing that turns a profit :)
- bulte-rs 13y agoEven an airplane that is leased is built on specs by the "end-user"; analogue to a house which owned by the bank (by mortgage).
- stephenc_c_ 13y agoYes, and in giving this advice they are forming a positive association between the entrepreneur and Boeing.
- prawn 13y agoSurprised that I had to read so far down the comments to find someone who saw how this best applied to HN. Then surprised again that a few of the respondents still missed it when it was explained. It's someone with a product for sale to a category of businesses, helping people start more of those businesses. Similar approach could be taken by more entrepreneurs, especially those looking for good blog content.