The issue has been looked at by various think tanks. The question of trust is relevant to public health policy of course, but also to other areas of governance.

The issue has been looked at by various think tanks. The question of trust is relevant to public health policy of course, but also to other areas of governance. If the response is simply "better messaging", that will backfire eventually. Then again, there may be systemic constraints on a more substantive response. A major breakthrough in obesity, chronic disease and/or aging would reset public sentiment.