As per http://www.dbms2.com/2013/09/23/thoughts-on-in-memory-columnar-add-ons/ http://www.dbms2.com/2013/09/23/thoughts-on-in-memory-column..., this new technol

As per http://www.dbms2.com/2013/09/23/thoughts-on-in-memory-columnar-add-ons/ http://www.dbms2.com/2013/09/23/thoughts-on-in-memory-column..., this new technology makes a lot of sense if you're committed to Oracle, and have the huge IT budgets to make such a commitment possible. If you're just starting out, however, Oracle is rarely close to being cost-effective.