The misconception there is that a mobile app need be large, or indeed that we are (or intend to) plough effort into one while we still have more important thing

The misconception there is that a mobile app need be large, or indeed that we are (or intend to) plough effort into one while we still have more important things to do. But that doesn't stop us planning, theorizing and experimenting. How else is innovation manifested? :-)