I agree that a company dependent on the JOBS act to raise money is less attractive, but that's only one of several profiles of folks who would take advantage of

I agree that a company dependent on the JOBS act to raise money is less attractive, but that's only one of several profiles of folks who would take advantage of the JOBS act (that's a terrible sentence, forgive me). Companies with founders who have a fundamental problem with the VC/Entrepreneur relationship may see this as an opportunity to take their business to the people they really want to serve. The visionary customers who will be buying the first release of your product may also be interested in making a (small) early investment in your company. There's certainly a great deal of risk for these more casual investors. They need to really understand the risk before they get involved, but investors are supposed to be evaluating their risk anyway. Hopefully companies like wefunder will do a good job of helping investors identify risk and opportunity. If they don't, other services will likely take their place.