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If you do the math assuming Apple make's $400 a phone which may or may not be true, and the 9 million figure is correct. Then they made $3.6B however they proba

If you do the math assuming Apple make's $400 a phone which may or may not be true, and the 9 million figure is correct. Then they made $3.6B however they probably made another 1B from accessories, warranties, apps, etc. So yah they probably did.

epa 13y ago
Less all expenses to launch, design, develop, manufacture, ship the current phones, they are at a good pace of getting a return on their investment. Don't look at it too linearly.
- goatforce5 13y ago
  AAPL is current up 5.1% on the news of their weekend sales figures... Which is about $21bn in market extra market cap.
  - epa 13y ago
    The fluctuation in market cap does not provide or withdraw financing from the company. The rise and fall of their shares is irrelevant and means that investors anticipate higher earnings and have therefore revalued the company. I don't see what you're getting at.
runako 13y ago
From my post: "...in revenue" The lowest-cost iPhone launched over the weekend is $549. So they likely didn't make as little as $400 in revenue on any new iPhone unit over the weekend. We don't know the aggregate carrier discount, but we do know that 1) the historical average ASP for iPhones is over $600, and 2) the just-launched lineup is roughly the same price as last year.
jonknee 13y ago
The cheapest phone that launched was $549 so your estimate is wildly off base. The average selling price was likely closer to $700.
- mikeash 13y ago
  Does the carrier subsidy count up front, or does it trickle in over time? Getting very tangential here, but that question occurred to me and I don't know how it works.
  - jonknee 13y ago
    They account for it over time ("subscription accounting), but I believe get it all at once. It's goofiness required for GAAP accounting IIRC. This is why carriers often post lousy numbers after a big launch even though it means a lot of future revenue--those $350 subsidies add up quickly.
    - mikeash 13y ago
      That's pretty wacky. So from an accounting perspective, the money just disappears for a while? If the phone companies have to post the loss immediately but Apple posts the earnings over time.... Not saying you're wrong. The world of accounting is just odd sometimes.
      - jonknee 13y ago
        It doesn't disappear, it's noted, but just not counted as received. It is wacky, but makes some amount of sense and makes revenue more even. It helps lessen the incentive to stack a quarter with revenue even though it starves the next quarter (someone else's problem). It seems to relate with software updates being assumed: http://appleinsider.com/articles/09/10/21/inside_apples_iphone_subscription_accounting_changes http://appleinsider.com/articles/09/10/21/inside_apples_ipho... > Based on research into what allowed this to happened, the Sarbanes-Oxley Act was instituted to require certain minimum standards of financial accountability. Among its many rules is a provision that states that companies can't immediately book revenue for a product if the complete product has not yet been fully delivered.
        mikeash 13y ago
        Appreciate the info, always nice to learn new things.

epa 13y ago

Less all expenses to launch, design, develop, manufacture, ship the current phones, they are at a good pace of getting a return on their investment. Don't look at it too linearly.

goatforce5 13y ago
AAPL is current up 5.1% on the news of their weekend sales figures... Which is about $21bn in market extra market cap.
- epa 13y ago
  The fluctuation in market cap does not provide or withdraw financing from the company. The rise and fall of their shares is irrelevant and means that investors anticipate higher earnings and have therefore revalued the company. I don't see what you're getting at.

runako 13y ago

From my post: "...in revenue" The lowest-cost iPhone launched over the weekend is $549. So they likely didn't make as little as $400 in revenue on any new iPhone unit over the weekend. We don't know the aggregate carrier discount, but we do know that 1) the historical average ASP for iPhones is over $600, and 2) the just-launched lineup is roughly the same price as last year.

jonknee 13y ago

The cheapest phone that launched was $549 so your estimate is wildly off base. The average selling price was likely closer to $700.

mikeash 13y ago
Does the carrier subsidy count up front, or does it trickle in over time? Getting very tangential here, but that question occurred to me and I don't know how it works.
- jonknee 13y ago
  They account for it over time ("subscription accounting), but I believe get it all at once. It's goofiness required for GAAP accounting IIRC. This is why carriers often post lousy numbers after a big launch even though it means a lot of future revenue--those $350 subsidies add up quickly.
  - mikeash 13y ago
    That's pretty wacky. So from an accounting perspective, the money just disappears for a while? If the phone companies have to post the loss immediately but Apple posts the earnings over time.... Not saying you're wrong. The world of accounting is just odd sometimes.
    - jonknee 13y ago
      It doesn't disappear, it's noted, but just not counted as received. It is wacky, but makes some amount of sense and makes revenue more even. It helps lessen the incentive to stack a quarter with revenue even though it starves the next quarter (someone else's problem). It seems to relate with software updates being assumed: http://appleinsider.com/articles/09/10/21/inside_apples_iphone_subscription_accounting_changes http://appleinsider.com/articles/09/10/21/inside_apples_ipho... > Based on research into what allowed this to happened, the Sarbanes-Oxley Act was instituted to require certain minimum standards of financial accountability. Among its many rules is a provision that states that companies can't immediately book revenue for a product if the complete product has not yet been fully delivered.
      - mikeash 13y ago
        Appreciate the info, always nice to learn new things.