Building their own linux is the right move to create the kind of end user experience it will take for the living room PC to work. Think about the XBox 360 and

Building their own linux is the right move to create the kind of end user experience it will take for the living room PC to work. Think about the XBox 360 and the XBox One. They are both basically a windows kernel with a totally custom UI designed for the living room. It's about creating the best possible experience for the end user. You can already get steam client with big picture mode on Linux, what this does is creates something analogous to ChromeOS, but purpose built for gaming instead of web browsing. If linux gaming is going to have a mass market chance, SteamOS or OUYA a similar approach is going to be how it gets there.