3 ms·
You've misread the problem. Apple DOES have an X86 ecosystem AND an ARM ecosystem. They do not cross streams and customers are not confused, and Apple can succ
by criley2 13y ago
You've misread the problem.
Apple DOES have an X86 ecosystem AND an ARM ecosystem. They do not cross streams and customers are not confused, and Apple can successfully grow application ecosystems across two very different architectures.
So what is Microsoft doing wrong?
It's very simple, and I cannot believe they haven't already done this. I'm thinking that the naming scheme for their ARM platform is why they're balking, since they've stupidly named their ARM ecosystem "Windows Phone".
Apple succeeds by maintaining separation between the ecosystems, and that's where MS is failing.
MS needs to realign:
Surface means x86 tablet. Period. End of story. It's a high end tablet for those who need more than an iDevice, who want a full laptop in a tablet shell. Surface means quality. Surface means x86, and it means desktop compatible.
Windows Phone, including Windows Phone Tablet (Surface RT) means ARM. Period. The WP8 ecosystem and it's tablet arm should be the branding covering the ARM ecosystem.
I'm thinking that the name "Windows Phone" for the ecosystem is what dissuaded them from trying to attach the tablet to that ecosystem.
- macavity23 13y agoYou're actually agreeing with the parent, who stated the problem as 'two different tablets, with the same name, which can not run each others' software'.
- calvin_c 13y agoYes, but the parent also said "MS cannot make decisions. That's what will kill them, long term. Just choose one!!" The reply just said that two tablets as fine if they would just kill the confusing naming scheme.
- baddox 13y agoI would rather them invest more into ARM, and use the Surface name (a great name) for the direct iPad competitor. The Surface Pro is just a Windows laptop with decent build quality. It's the one in a boring (and shrinking!) market.
- dragonwriter 13y ago> The Surface Pro is just a Windows laptop with decent build quality Well its a "Windows laptop", except for the fact that its a tablet that can (like most tablets) also function as a laptop and (unlike most tablets) comes bundled with the hardware for that rather than it being a separate purchase. But its a full Windows tablet, not a WinRT tablet.
- baddox 13y agoI guess I should have said "Windows tablet/laptop" then, or better yet, "Windows 8 tablet." It's very similar to other Windows 8 tablets, like the ASUS VivoTab or the Dell Latitude 10. http://incredibletogether.asus.com/vivotab.html http://incredibletogether.asus.com/vivotab.html http://www.dell.com/us/business/p/latitude-10-tablet/pd http://www.dell.com/us/business/p/latitude-10-tablet/pd