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> I don't think it was particularly bad marketing at that. I think Microsoft marketing was definitely to blame for their failure to properly distinguish the tw

> I don't think it was particularly bad marketing at that. I think Microsoft marketing was definitely to blame for their failure to properly distinguish the two (Surface Pro vs. Surface RT). They really were two very different devices for different uses. Trying to call them both Surface tablets was a mis-step in my opinion because of their very different use-cases: one is a desktop replacement, the other is a tablet. To me, that's a marketing problem, not an engineering problem.

makomk 13y ago
Well, they seem to have doubled down on that mistake by making the names even more similar this time around.
yaeger 13y ago
>I think Microsoft marketing was definitely to blame for their failure to properly distinguish the two (Surface Pro vs. Surface RT). And here we are observing them do it all over again. Surface 2, Surface Pro 2. Just by the name you still could figure they are the same machine and maybe the pro is a little bit faster or has a bigger flash drive etc. Just as you figure with the different Windows editions. "Ultimate", "Professional" "Home" etc. People who get the Surface 2 will still be very surprised to see that that they cannot do anything with it seeing as not one "exe" they already have will work on them.