If they would just make commercials that show artists using the surface as a portable digital easel, authors/students using it as a digital paper replacement, a

If they would just make commercials that show artists using the surface as a portable digital easel, authors/students using it as a digital paper replacement, and even some of what they hinted to at the event earlier with someone editing footage on the go ... I think they'd do a heck of a lot better. Focus on what this device does fantastically, rather than poking fun at what "siri can't do".