3 ms·

If you are experiencing low conversion numbers, then your model might be incorrect. Have you tried selling the tshirts offline? If people will buy them from you

by bliti 13y ago

If you are experiencing low conversion numbers, then your model might be incorrect. Have you tried selling the tshirts offline? If people will buy them from you, then you will have designs that people will buy online. Another member made this point, but I'll repeat it. The design of the site is not very usable, and looks outdated. You should look into that, because tshirts fall inside the fashion industry. Where design is #1.

davismwfl 13y ago
So we do sell offline but we target the audiences based on location or an event etc, and a few of the designs are brand new so we don't have a check point on those 3 yet. I think you and the other member(s) are right, conversions are suffering because of the design. Hence job 1 is to change it. The odd part is looking at the other t-shirt sites that are popular and doing well their designs seem to be only so-so, and overall look like they were stamped from a mold. Also most are not mobile friendly at all, we are at least mostly responsive and operational on a mobile device too. This is not to say we made some radically cool design that is better, obviously, plus we used a template to save time for the initial launch. We were trying to do some things differently, like not cramming shirt designs with no whitespace and hiding prices until you get into the details of the shirt, or in a lot of cases until you go to checkout. I was trying to not do that but obviously these other sites design must work. And since ours is lacking a conversion rate I would call successful, we have to adapt. I also evaluated price again today when I was bouncing around other sites. Someone else brought that up, which to me is always worth evaluating. Overall for those sites using the same quality shirts, once you checkout they we are all within a few dollars of each other, with us being middle of the pack usually. There are some shirts that are high discount mass produced tees that you can get for 19 shipped. I am thinking we are also suffering though because we don't call it out in a bold way saying shipping is always free in the US. That could make people see a $18-25 shirt and they mentally do the math of another 6-8 dollars and say hell no thats way too expensive. So I think we need to figure out a much clearer way to communicate our value prop on that front. I always appreciate feedback, and the fact people here are generally direct and don't load each other with BS . Thanks again for taking the time.
- bliti 13y ago
  Good luck!

by bliti 13y ago

davismwfl 13y ago

So we do sell offline but we target the audiences based on location or an event etc, and a few of the designs are brand new so we don't have a check point on those 3 yet. I think you and the other member(s) are right, conversions are suffering because of the design. Hence job 1 is to change it. The odd part is looking at the other t-shirt sites that are popular and doing well their designs seem to be only so-so, and overall look like they were stamped from a mold. Also most are not mobile friendly at all, we are at least mostly responsive and operational on a mobile device too. This is not to say we made some radically cool design that is better, obviously, plus we used a template to save time for the initial launch. We were trying to do some things differently, like not cramming shirt designs with no whitespace and hiding prices until you get into the details of the shirt, or in a lot of cases until you go to checkout. I was trying to not do that but obviously these other sites design must work. And since ours is lacking a conversion rate I would call successful, we have to adapt. I also evaluated price again today when I was bouncing around other sites. Someone else brought that up, which to me is always worth evaluating. Overall for those sites using the same quality shirts, once you checkout they we are all within a few dollars of each other, with us being middle of the pack usually. There are some shirts that are high discount mass produced tees that you can get for 19 shipped. I am thinking we are also suffering though because we don't call it out in a bold way saying shipping is always free in the US. That could make people see a $18-25 shirt and they mentally do the math of another 6-8 dollars and say hell no thats way too expensive. So I think we need to figure out a much clearer way to communicate our value prop on that front. I always appreciate feedback, and the fact people here are generally direct and don't load each other with BS . Thanks again for taking the time.

bliti 13y ago
Good luck!