I wasn't specifically using Ruby as an example of new/unstable tech. My point was that your average business owner doesn't know Ruby from ASP from Perl. It be

I wasn't specifically using Ruby as an example of new/unstable tech. My point was that your average business owner doesn't know Ruby from ASP from Perl. It becomes the job of the tech provider to implement technology that not only serves the need now, but also the need years down the road.