The FSF is about advocating for Free Software. From their point of view (and I think this is mostly true) the conditions are in place where society doesn't act

The FSF is about advocating for Free Software. From their point of view (and I think this is mostly true) the conditions are in place where society doesn't actually need to use proprietary software (outside of device drivers, and they are actively working to improve that situation). Sure, you personally have to use proprietary software because the rest of the world does and proprietary solutions are often superior (either technically or in terms of usability), but we would get by fine, as a society, if we did away with proprietary software. Further, so long as proprietary software is used by most people, and most developers are getting paid to develop proprietary software, technical superiority is almost guaranteed. I think that the FSF long ago realized that the battle field is in public opinion, not in delivering quality software. Sure, the software needs to be "good enough", but once the software is "good enough" then no killer feature is going to shift people away from the proprietary software that they know and that the vast majority of the world is using. Now, there could be meta-killer features in terms of responsive development, transparency, and privacy. So, I can completely understand that the FSF feels that their time is best served by getting the public to change their views regarding Free Software vs proprietary software. I don't think that it has been very effective, but it is a heck of an uphill battle. But doing this in combination with their other work (lobbying, writing briefs for court cases, acting as a GPL violator watch dog, and publicizing when large organizations have selected Free Software over a proprietary alternative) also help the cause more than funding any particular project I can think of.