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The article certainly suggests that Tesco has had some role in the manufacturing of the device - the link through to their announcement even states they were in
by Toenex 13y ago
The article certainly suggests that Tesco has had some role in the manufacturing of the device - the link through to their announcement even states they were involved in the design. Obviously there is a broad spectrum of meaning to this from simply badging an existing product to digging up the silicon and everything in between. However, the decision to do something beyond selling another brand is different. Tesco have also invested heavily in the BlinkBox brand too and my guess is this device is meant to compliment or even drive people to their video on demand offering. Is this being branded under their 'Tecknica' moniker?
- PaulHoule 13y agoIt might not be a big technology story but it's a big business story. I think it's big deal not because it's Tesco, but it's a big deal because it could be Target, Wegmans, Wal*Mart, Nasty Gal or any other retailer. Retailers are happy to give substantial discounts if you have a loyalty card, so I think they get the concept of a subsidized tablet that collects usage data and keeps you in contact with the brand. On top of that, if Wi-Fi is provisioned in the store, the tablet can be customized to provide in-store experiences. For instance, the Nook always shows "Barnes and Noble Store" in the network connections chooser which advertises that you can go there when you're on the road. On top of that, it gives retailers all the more incentive to develop better mobile experiences. In the Android ecosystem, we'll probably see "white box" tablets made in China that can be easily branded by any company. Perhaps we'll even see contests where you can win a "Red Bull" or "Budweiser" branded tablets.