Agreed. From the consumer-centric perspective, if Google's solution is "good enough" it will halt their search. However, if there is a better solution needed, t

Agreed. From the consumer-centric perspective, if Google's solution is "good enough" it will halt their search. However, if there is a better solution needed, they will continue to look to the results below the search. Providing value-add on top of what Google's auto-reply gives you is how a site can differentiate itself.