I think this is what Malcolm Gladwell talks about in his TED talk about the best spaghetti sauce - http://www.ted.com/talks/malcolm_gladwell_on_spaghetti_sauce.

I think this is what Malcolm Gladwell talks about in his TED talk about the best spaghetti sauce - http://www.ted.com/talks/malcolm_gladwell_on_spaghetti_sauce.html http://www.ted.com/talks/malcolm_gladwell_on_spaghetti_sauce...